OVO Mobile has gone from a purely online business to having a retail presence in nearly 1,400 stores in the space of a week.
Its latest deal is with Australia Post, an agreement that will see the Optus-powered operator sell two SIM packages in 720 stores and a number of licensed post offices.
This follows a 617-store agreement with convenience store chain 7Eleven.
OVO CEO Matt Jones said: “It's been another big month for OVO. The bricks-and-mortar retail strategy is really starting to build momentum as we cater to people who either prefer to purchase items like Mobile and Data plans from a shop, or want the added convenience of not waiting for their SIM to be posted to them.”
The packages on offer are the Mini and Large deals, costing $9.95 and $34.95 for 30 days respectively.
Jones added: “One of the reasons OVO is growing so rapidly is the escalating reluctance of Australians to commit to long-term contracts.
“We're attracting customers who can no longer justify paying a premium for no discernible benefit, especially now when they can walk into a convenience store or post office, port their existing number over to a better-value prepaid service and be up-and-running in hours.”
OVO is a relatively new entrant to the Australian telco market, launching in 2016.