Tech VC reveals top ten trends to watch in 2021

Mark Sherman, Managing Partner at global VC firm Telstra Ventures
|Jan 20|magazine1 min read

10. New opportunities in digital wellness

The pandemic has inevitably sharpened focus on the importance of health and well-being. As well as accelerating healthcare trends such as telemedicine, the so-called ‘digital wellness’ market is also set for a breakthrough year in 2021. Under lockdowns people have flocked to online exercise classes and ‘wellness apps’ are topping download charts. As a result of this culture shift, 2021 will see new digital lifestyle brands emerging as the ‘digitalization’ of the health and wellness market accelerates, unlocking new market opportunities along the way.