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Adobe: Top 10 APAC digital trends for enhanced CX

Business Chief highlights how effective customer experience can pave the way for marketing success, based on a report by Adobe and Econsultancy

Janet Brice
|Oct 13|magazine2 min read

Companies leading the way in customer experience (CX) are three times more likely to have exceeded their 2019 business goals, according to the 2020 Digital Trends in Asia Pacific report.

Adobe, in partnership with Econsultancy, quizzed more than 75,000 marketing leaders for the 10th annual survey. It revealed one in five (19%) APAC organisations identify better CX as their most exciting opportunity for 2020. “Fundamentally, 2020 Digital Trends report shows that today the value of CX is unquestionable,” said Alvaro Del Pozo, Vice President of Marketing, Adobe International.

Business Chief takes a closer look at how APAC organisations can deliver an improved CX.

For more information on business topics in Asia Pacific, Australia and New Zealand, please take a look at the latest edition of Business Chief APAC.

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