The International Data Corporation (IDC) has released its latest figures on the state of the traditional PC market in Australia, which continues to grow ahead of the global average (2.2% year-on-year growth in Q4 2017 vs. 0.5%).
This includes shipments of laptops, desktops and workstations, demand for which has been driven by major education sector orders from public and private schools.
Sagar Raghavendra, Client Devices Analyst, IDC Australia, said: “The small and medium business segment continues to sweat assets after the Windows 10 free OS update; the option of having a flexible device refresh rate, unlike global enterprise accounts that mostly have a fixed refresh rate, is impacting the SMB segment.”
Raghavendra added: “Hype around Amazon Australia, which launched in December, did little to improve consumer spending; the market, however, did well in the gaming segment, with AMD’s Ryzen continuing to do well in the white-box category”
Top five PC vendors
But which companies are selling the most PCs in Australia?
HP, with a 28.4% share of the market, is comfortably the largest seller of traditional PC units in the country.
Lenovo (16.6%) and Apple (16.3%) are the closest competitors, while Dell (15.2%) and Acer (11.5%) complete the top 5.
Acer, which had dominated the education segment until recently, faced renewed competition from Lenovo this year, which grabbed 22.7% share in this segment, compared to 11.5% same time last year.
The below graphic illustrates the market share of the top companies.