#Twitter#melbourne#la mama#theatre#tweet seats

Hey You! Tweet from the Back!

|Mar 22|magazine6 min read

Twitter finally got the message: theatre patrons who sit on their phones while a performance is going on are really annoying.

Therefore, an innovative new idea to accommodate the constant Tweeters has launched in Melbourne. Called “Tweet Seats,” the four back-row seats at La Mama are reserved – free of charge – for audience members whose thoughts must be broadcast at that exact moment and not a moment later.

"A lot of young people tweet in the theatre anyway, so I thought, why not embrace it," Director Petra Kalive told the Herald Sun.


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“You can't stop people talking and we don't want to stop people talking," she continued. "Actors always want their work be seen so this is a way of helping that to happen.”

While this idea seems ludicrous in a setting where audience members are supposed to be engaged in what’s going on onstage, Kalive sees the marketing potential of tweeting after the curtain call.

"It could potentially be a wonderful medium to get new audiences, create a buzz around a show and get people talking about theatre,” she said.

 Phones must be in silent mode with dimmed lighting in the theatre and users must only engage in social media activities – but it remains to be seen how this could possibly be enforced without a heap of disruption. A similar initiative in the US has been met with a great deal of disdain according to letters submitted to USA Today.