Written by Alex Pirouz
By 2012, Generation Y will outnumber Baby Boomers and 96 per cent of them will have joined a social network, according to communications firm Socialnomics. This incredible figure represents a colossal opportunity for businesses to capitalise on these social-savvy consumers.
Additionally, a 2010 study by PR firm Burson- Marsteller found that 79 per cent of the 100 largest companies on the Fortune 500 list use Twitter, Facebook, YouTube or corporate blogs to communicate with employees, stake holders and most importantly customers. Twitter was the most popular with 65 per cent of Global 100 companies using it as their form of social media communication and marketing. Over 54 per cent have a Facebook fan page and over 50 per cent have a YouTube channel.
Companies like Toyota, Target, Ford Motor and Sony are among the most successful global brands that use social media to build credibility, keep their clients up to date and most importantly create an open line of communication with their fans.
But knowing the importance of social media is simply not enough, it is through action and execution where you start to truly reap the rewards. Creating a social media marketing campaign is much similar to creating an offline campaign with a few differences here and there.
The fundamentals of social media come down to adding value, educating and listening to what your clients have to say. Creating a successful and powerful online social media presence does require time and a certain level of expertise and strategic thinking. Companies should follow these tips to develop their social media marketing campaigns: