Business today, especially small business, is becoming more and more competitive as more people are entering the market. Some niches and industries are becoming saturated and standing out from the crowd and being seen is challenging.
I was just like most other small business owner before I wrote my first book. I was a coach selling ‘fluff’ and although I had amazing results and success, attracting clients was proving to be my biggest challenge.
I had a great service and I truly did change lives with my techniques and system that had evolved over the past 18 months.
I was out there networking, running workshops and webinars yet I never was able to ‘turn the client tap on’ and have business come easy. In fact, I made only $7k in my first year and $32k in my second.
This was until a mentor of mine suggested I write a book on my expertise and personal experiences. Always being one to do as my mentors tell me, I did just that.
It was the best business decision I ever made: as soon as my book was in my hands my whole business changed. I was the hunted, not the hunter. I quickly filled my coaching practice and was in demand for the first time since I started my business. I was asked to keynote speak at events across Australia and my articles appeared in numerous national publications. It really did change my life.
Here are the 5 ways I have discovered to leverage new business opportunities from writing your book.
We should all be looking for ways to leverage our business. Everyone wants a competitive edge and being a published author as well as a knowledgeable, passionate business owner is that edge you need.
Don’t be your industries best kept secret. Let your potential clients have the best chance of finding you. Once you become the authority leader and stand out from your competition, just wait and see where your journey can take you.
Natasa Denman is a skilled executive coach, author of four best-selling books, and founder of The Ultimate 48 Hour Author. Within her mentoring program she guides time-poor entrepreneurs and business owners through the publishing process so that they can have their own story in print. Natasa is also a finalist in the prestigious AusMumpreneur Awards 2014. For more information visit www.ultimate48hourauthor.com.au, the first two people to email Natasa at [email protected] will also receive a free copy of her book.