Everyone I know in the video marketing industry dreams of producing a viral video: you know, the one that gets millions of views around the world complete with an avalanche of shares and comments.
The most successful video in the history of the internet is “Gangnam Style” by South Korean musician PSY with, at the time of writing, over 2.3 billion views and over 9 million likes on YouTube alone. The most popular non-music video is a home movie, “Charley bit my finger – again”, with just over 800 million views on YouTube. There are definitely opportunities from a local perspective with the most viewed Aussie video being GetUp Australia’s “It’s time—Marriage Equality” with over 15 million views.
Whilst a viral video can be seen as the ultimate success story, many videos with comparably miniscule views can be far more successful from a business profits perspective. However, the attraction of a viral video is tempting. As a consequence, branded content is becoming more common and often has bigger budgets. For example: Volvo Trucks Epic Split with Van Damn, Chipotle’s Scarecrow or the 2015 Budweiser Super Bowl Commercial "Puppy Love". There are five common misconceptions around what is required to make a viral video.
Marcus Seeger is the #1 Amazon best selling author of “Video Marketing for Profit; 14 Proven Strategies for Accelerated Business Growth”. Marcus is managing director of video marketing and production agency, Video Experts. Information about Marcus's book and video marketing podcast can be found at www.videomarketingforprofit.com.au The book is available online and in all good book stores. For free video marketing training that will help you grow your business to the next level, visit www.videoexperts.com.au/blog