Australian businesses must adapt better to digital channels if they want to stay ahead of their competitors in 2015. Teradata’s recent Australian Ecommerce Study shows that only 24 per cent of Australian retailers personalise their customer emails, compared with 40 per cent in the UK (1).
Simon Bowker, Teradata area director for the Australian Marketing Applications team, said, “It is so important to connect with customers on a personal level, so it is surprising the Australian figures are this low.
“The research also showed that 54 per cent of businesses collect additional information about their customers, yet only 28 per cent of use it to tailor individual communications.”
Teradata believes that in 2015 businesses should be focusing their digital strategies on the following four key things:
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